AB Test
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AB Test
Last Updated: September 3, 2025A/B testing (also known as split testing) is a method for comparing two versions of a product, webpage, or marketing element to determine which one performs better. In the context of Search AI and e-commerce, A/B testing helps optimize search results, user experience, and conversions by testing different variations and measuring performance. A/B testing in...
How A/B Testing Works
Last Updated: September 3, 2025Step 1: Set test name and select language for AB test Step 2: Identify the Test Variables You start by selecting which element you want to test. These could be: Step 3: Split the Audience The audience is randomly divided into two (or more) groups, with each group seeing a different version (A or B)....
Examples of A/B Testing in Search AI & E-commerce
Last Updated: April 7, 2025Product Ranking: Personalization: Search Layouts: