Promotions in Search AI refer to strategies that increase the visibility of specific products, brands, or offers in search results and recommendations. Promotions help drive sales, engagement, and conversions by prioritizing featured items or offering discounts to influence customer decisions.
Types of Promotions in Search AI & E-commerce #
1. Search-Based Promotions
📌 Boosts specific products or categories in search results.
🔹 Example Use Cases:
-> When searching for “running shoes,” Nike gets priority placement.
-> New or high-margin products are shown first in search results.
2. Discount & Deal Promotions
📌 Highlights products with special pricing offers.
🔹 Example Use Cases:
-> Black Friday Deals → Discounted products appear at the top.
-> “Buy One, Get One Free” offers promoted in search results.
3. Campaign-Based Promotions
📌 Merchants create specific marketing campaigns to boost visibility.
🔹 Example Use Cases:
-> Back-to-School Campaign → Prioritizes school supplies.
-> Valentine’s Day Promotion → Features romantic gift ideas.
4. Personalization-Based Promotions
📌 Promotions tailored to individual users based on behavior.
🔹 Example Use Cases:
-> If a user buys organic products, organic brands get promoted.
-> If a customer frequently shops for gaming accessories, gaming deals are highlighted.
5. Location-Based Promotions
📌 Boosts offers based on the user’s location.
🔹 Example Use Cases:
-> Winter boots promoted for users in cold regions.
-> Same-day delivery deals shown for customers near a local warehouse.
